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Web Project 1
Building a Mega Menu for Revfine.com
Case Study 1
Graphic Project 1
This is where you can add a short 50–100 word description of the project: your role, the goal of the website, the client, key UX decisions, and any measurable outcomes.
Revfine.com, a hospitality-focused educational platform, struggled with an outdated menu structure that no longer reflected its 400+ articles. As new topics emerged, users had difficulty finding relevant content, prompting a need for a clearer information hierarchy. The project involved collecting all articles, analyzing their themes, and reorganizing them into three parent categories: Hotel Industry, Travel & Tourism, and Hospitality Industry. Using affinity diagrams and user data, two navigation solutions were designed—an extended dropdown and a visually rich mega menu. User testing showed strong preference for the mega menu, offering improved discoverability, engagement, and opportunities for visual customization and advertising.
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Outline the brief, constraints, and your role across research, UX, UI, and launch. Share the core problem, your approach, key design decisions, and the final outcome supported by metrics (engagement, conversions, or user feedback).
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Add a short description of the visual identity, key brand elements, color palette, typography, and how the assets are used.
Describe the campaign objective, messaging strategy, channels, and any key performance highlights or audience insights.