Women Go Tech - AI Fundamentals Program
Landing Page Design UI in Figma
Brief & Client Overview
Women Go Tech is a leading mentorship program in Lithuania for women looking to transition to the tech world. They are doing it by utilizing business professionals’ mentoring sessions, providing tech content, events, and a multi-layer community. Since 2017, they have helped 700+ women transition into IT careers and 19,000+ participants explore the world of tech.
Starting October 2024, Women Go Tech is launching an AI Fundamentals Program. This program is a new course that needs to be presented on the website as a landing page with all the course information and conversion in mind with clear Call-to-Actions.
The Design Considerations
The design of the landing page for the AI course needed to consider the following aspects:
Clear presentation of the course module
Introduce the target group
Introduce the lectors
Highlight the price & give a time-limited offer
A strong time-sensitive narrative
Multiple CTA for conversions
Hero section with a custom image based on brand guidelines
Landing page needs to be cohesive with the rest of the website and WGT brand
Interactive & responsive elements
The Design Process & Solutions
The landing page was designed on Figma. The look & feel was taken directly from the brand guidelines of Women Go Tech.
Some of the following sections required additional UI considerations & testing for optimal client satisfaction:
Main Header
Tested vertical vs horizontal approaches with three different main images. Final testing revealed horizontal approach allows users to view the main information about the course faster, without scrolling.
Mobile Responsiveness
Some sections required additional design solutions for mobile screens. This resulted in separate designs for mobile, to ensure the best UI for different device sizes.
